The primary services provided by the company:
Market research
carrying out price surveys and undercover client surveys, examining the project’s environment and existing & planned supply, characterizing the target market and the alternatives.
Mix and program
adjusting the mix and planning program to the market’s needs and demands, while seeking to maximize the entrepreneur’s profits.
Planning consultant
Involvement from the initial planning stage, including cooperation with the project’s architects regarding the optimal design, in accordance with the program, the zoning rules and the entrepreneurship’s constrictions. Personalized consultation for each plan and model in accordance with the needs of potential purchasers.
Pricing
involvement in examining the expected income for the project, according to alternative programs, and later on creating a personalized pricing for each apartment and house, in accordance with the marketing concept, the market, location, plan, exposures, specification, etc. In addition, we are involved in creating a correct technical specification for the project and attaching parking spaces and storage spaces to each apartment.
Strategy and marketing budget
creating the marketing strategy that will maximize the profitability of the project and its sales, as well as a marketing budget and personalized advertising plan. Consultation for managing the continuous marketing activities during the sales period, in order to reach the target audience and create high quality leads. Creating and promoting marketing ideas in coordination with the sales on ground, and leveraging opportunities.
Real estate brand
choosing an advertisement company and cooperating with them on the project’s branding, defining a language and marketing message that are suitable for the positioning of the project, and creating a winning real estate brand.
Assisting tools and simulations
defining the needs and assisting in preparing tools for the project, such as: mini sites, simulations, designed programs, presentations, digital accessories, etc.
Advertisement and digital
creating a budget and advertisement Gantt chart, creating the optimal mix and media distribution (online and offline) at any time, in accordance with the analysis of the lead’s quality, campaign management, creative assistance in all media platforms including the website’s design and content, landing pages, banners and other tools such as digital, TV, radio, newspapers, signs, etc.
Service providers
consultation regarding choosing and reaching working arrangements with the branding and advertisement company, designers, media companies, etc.
Legal documents
accompanying the process of submitting a purchase request, the purchase agreement, the purchase plans and the purchase specification for each model.
Sales office and example apartment
choosing the location and providing consultation regarding the planning, design and location of the required signs of the sale office.
Sales
designing sales tactics in accordance with the nature of the project, its location, the target audience and the marketing stages. Managing and carrying out the sales in a professional way, while maintaining the entrepreneurship company’s reputation and assisting the purchasers from their initial indication of interest in the unit to the final stage of signing the purchase agreement.
Sales team
choosing and training the salespersons who are most suitable to the target audience and the expected challenges of the project. During the selection process, we will identify people who are suitable to the DNA of the entrepreneurship company, and can be identified with the brand. The sales team will be professional, experienced, kindly, service oriented, and with adequate training which includes understanding the planning, financial and legal aspects.
Creative sales campaigns
creating ideas and marketing gimmicks, in order to increase the sales rates and the profitability of the project.
Conferences and fairs
planning and involvement in the production and execution of sales events and fairs in Israel and abroad, by a designated sales team.
Environmental and sustainability strategy
providing environmental strategy, innovation and sustainability consulting for both the high tech and building materials industries.
providing measurable improvements in environmental and sustainability performance as well as bottom-line benefits, integrated with an appreciation for the diverse needs of different business organizations.
